๐๐ฅ๐๐๐ซ ๐๐๐ฌ๐ฌ๐๐ ๐๐ฌ, ๐๐ญ๐ซ๐จ๐ง๐ ๐๐ฆ๐ฉ๐๐๐ญ: ๐๐๐ฌ๐ญ๐๐ซ๐ข๐ง๐ ๐ญ๐ก๐ ๐ ๐ข๐ฏ๐-๐๐๐ง๐ญ๐๐ง๐๐ ๐๐๐๐ก๐ง๐ข๐ช๐ฎ๐

How can I get my message across clearly, concisely, and effectively? This learning goal is one of the leading topics covered in my argumentation and media trainings, especially for technical experts who often find it difficult to present complex content in a way that is engaging and easy to understand. We have all experienced boring explanations by engineers, legal experts, or IT specialists who lack simple, illustrative language, emotional resonance, and a clear structure. The consequence? Your desired impact fades away, the audience loses interest, and the speakerโs reputation suffers.
๐๐ก๐ ๐
๐ข๐ฏ๐-๐๐๐ง๐ญ๐๐ง๐๐ ๐๐๐๐ก๐ง๐ข๐ช๐ฎ๐ ๐๐ฌ ๐๐ง ๐๐ฉ๐ฉ๐ซ๐จ๐ฉ๐ซ๐ข๐๐ญ๐ ๐๐จ๐ฅ๐ฎ๐ญ๐ข๐จ๐ง
Mastering the art of argumentation in five steps is a powerful way to enhance communication, making it more precise and effective. This method is not merely a tool, but an essential skill that is just as useful in internal conversations, team meetings, and discussions as it is in stressful interviews, panel discussions, or video messages. It guides us to start with a compelling introduction, maintain a clear and straightforward structure, and conclude with a powerful purpose sentence.
The attached PDF file explains the basic framework of the Five-Sentence Technique and provides practical recommendations that can easily be integrated into your daily communication.
Link: https://tinyurl.com/22hcptt3
๐๐๐ฒ ๐๐ฅ๐๐ฆ๐๐ง๐ญ๐ฌ
The Five-Step Structure makes it easier to anchor your messages in your audienceโs minds in a memorable and engaging way, ensuring it leaves a lasting impact.
Here is what you need to consider:
๐น ๐๐ญ๐ซ๐จ๐ง๐ ๐๐ง๐ญ๐ซ๐จ๐๐ฎ๐๐ญ๐ข๐จ๐ง: Frame your message with listener-oriented language to capture attention and establish a direct connection.
๐น ๐๐ข๐ฆ๐ฉ๐ฅ๐ ๐๐ญ๐ซ๐ฎ๐๐ญ๐ฎ๐ซ๐: The five steps are easy to follow and allow you to focus on the essentials.
๐น ๐๐ข๐ฆ๐ข๐ญ ๐ญ๐จ ๐๐ก๐ซ๐๐ ๐๐จ๐ข๐ง๐ญ๐ฌ: This approach takes into account and optimizes your audienceโs limited attention span. A good rule of thumb is to limit the duration of a five-sentence argument to around 40 seconds.
๐น ๐๐จ๐ง๐๐ข๐ฌ๐ ๐๐ฎ๐ซ๐ฉ๐จ๐ฌ๐ ๐๐๐ง๐ญ๐๐ง๐๐: Conclude with a compelling appeal or call to action that aligns with your persuasive objectives.
You can find additional details in the updated edition of the bestseller โArgumentieren unter Stressโ (Link: https://t.ly/zpEil) as well as in the excellent e-learning โArguing and Persuading using the Five-Sentence Methodโ by Pinktum: www.Pinktum.de.