๐‚๐ฅ๐ž๐š๐ซ ๐Œ๐ž๐ฌ๐ฌ๐š๐ ๐ž๐ฌ, ๐’๐ญ๐ซ๐จ๐ง๐  ๐ˆ๐ฆ๐ฉ๐š๐œ๐ญ: ๐Œ๐š๐ฌ๐ญ๐ž๐ซ๐ข๐ง๐  ๐ญ๐ก๐ž ๐…๐ข๐ฏ๐ž-๐’๐ž๐ง๐ญ๐ž๐ง๐œ๐ž ๐“๐ž๐œ๐ก๐ง๐ข๐ช๐ฎ๐ž

How can I get my message across clearly, concisely, and effectively? This learning goal is one of the leading topics covered in my argumentation and media trainings, especially for technical experts who often find it difficult to present complex content in a way that is engaging and easy to understand. We have all experienced boring explanations by engineers, legal experts, or IT specialists who lack simple, illustrative language, emotional resonance, and a clear structure. The consequence? Your desired impact fades away, the audience loses interest, and the speakerโ€™s reputation suffers.

๐“๐ก๐ž ๐…๐ข๐ฏ๐ž-๐’๐ž๐ง๐ญ๐ž๐ง๐œ๐ž ๐“๐ž๐œ๐ก๐ง๐ข๐ช๐ฎ๐ž ๐š๐ฌ ๐š๐ง ๐€๐ฉ๐ฉ๐ซ๐จ๐ฉ๐ซ๐ข๐š๐ญ๐ž ๐’๐จ๐ฅ๐ฎ๐ญ๐ข๐จ๐ง
Mastering the art of argumentation in five steps is a powerful way to enhance communication, making it more precise and effective. This method is not merely a tool, but an essential skill that is just as useful in internal conversations, team meetings, and discussions as it is in stressful interviews, panel discussions, or video messages. It guides us to start with a compelling introduction, maintain a clear and straightforward structure, and conclude with a powerful purpose sentence.

The attached PDF file explains the basic framework of the Five-Sentence Technique and provides practical recommendations that can easily be integrated into your daily communication.
Link: https://tinyurl.com/22hcptt3

๐Š๐ž๐ฒ ๐„๐ฅ๐ž๐ฆ๐ž๐ง๐ญ๐ฌ
The Five-Step Structure makes it easier to anchor your messages in your audienceโ€™s minds in a memorable and engaging way, ensuring it leaves a lasting impact.
Here is what you need to consider:

๐Ÿ”น ๐’๐ญ๐ซ๐จ๐ง๐  ๐ˆ๐ง๐ญ๐ซ๐จ๐๐ฎ๐œ๐ญ๐ข๐จ๐ง: Frame your message with listener-oriented language to capture attention and establish a direct connection.

๐Ÿ”น ๐’๐ข๐ฆ๐ฉ๐ฅ๐ž ๐’๐ญ๐ซ๐ฎ๐œ๐ญ๐ฎ๐ซ๐ž: The five steps are easy to follow and allow you to focus on the essentials.

๐Ÿ”น ๐‹๐ข๐ฆ๐ข๐ญ ๐ญ๐จ ๐“๐ก๐ซ๐ž๐ž ๐๐จ๐ข๐ง๐ญ๐ฌ: This approach takes into account and optimizes your audienceโ€™s limited attention span. A good rule of thumb is to limit the duration of a five-sentence argument to around 40 seconds.

๐Ÿ”น ๐‚๐จ๐ง๐œ๐ข๐ฌ๐ž ๐๐ฎ๐ซ๐ฉ๐จ๐ฌ๐ž ๐’๐ž๐ง๐ญ๐ž๐ง๐œ๐ž: Conclude with a compelling appeal or call to action that aligns with your persuasive objectives.

You can find additional details in the updated edition of the bestseller โ€œArgumentieren unter Stressโ€ (Link: https://t.ly/zpEil) as well as in the excellent e-learning โ€œArguing and Persuading using the Five-Sentence Methodโ€ by Pinktum: www.Pinktum.de.