AT seminars are generally characterised by a high level of pragmatism, customer orientation, didactic professionalism and transfer orientation. The following principles and qualitative standards underline our training philosophy.   The basis and goal of our seminars are the participants themselves and their individual expectations, experience, and learning goals. These conditions are vital for the development and implementation of a training programme tailored to the client's needs. We therefore attach great importance to the preparation and evaluation of our seminars. Essentially, we strive to build a chain of contact points between the trainer and the participant (client), so that the latter experiences all training process phases as qualitatively excellent and professional. This is an ongoing process, whereby each seminar is a "première" in itself.   A seminar's quality level is chiefly influenced by the content mediated, the teaching-learning method, and the media used. All factors necessary for success are continually updated in line with the most current information and with developments in business, technology and society. New content and methods are only then included in the training concept when they have been proven in practice and when they do not go against established scientific theories.   To keep the seminar participants' motivation at a high level and to guarantee learning and transfer success, we generally use activating methods in our behavioural training. Such methods include: video-supported practical simulations, structured role-playing, case studies, individual and group work, and individual self-instruction phases. Additional support for the learning process comes from: feedback discussions, which particularly encourage positive behaviour, smaller learning groups, and a learning atmosphere free of fear that allows the participants to experiment with new behavioural patterns.   All trainers possess a high level of qualified and methodological competence and have first class references. Most have completed graduate studies centred around communications, pedagogy, and/or economics. In the areas of television and radio training, we guarantee optimal practical training and efficiency with the proven team training of management trainer Albert Thiele, a renowned journalist (Ulrich Kienzle or Wolf-Achim Wiegand), and a professional camera man creating real studio conditions.   Throughout all phases of the training process, we pay particular attention to maximising the practical content and to comprehensive transfer support. In order to support the implementation and retention of the learning material, we regularly make use of transfer letters and seminar protocols. In internal company seminars, the immediate management is involved in the pre- and post-training phases. If required, we offer parallel coaching and training consulting. Another option is our supplemental learning modules, which are available in print, CD-ROM, or via the Internet.           back to the top